Red Design Consultants Rodanthi Senduka-Red Script Pro Typeface Typeface

At Design Interviews

Interview with Red Design Consultants Rodanthi Senduka : Frank Scott: What is the main principle, idea and inspiration behind your design?. Red Design Consultants Rodanthi Senduka : To design a font on the iPad. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Red Design Consultants Rodanthi Senduka : Our focus was to create a script that has visual appeal and most importantly is easily legible. .Frank Scott: What are your future plans for this award winning design?. Red Design Consultants Rodanthi Senduka : It's currently sold on www.fonts.gr, however we aim to make it available through other type foundries as well. We plan to increase the languages it's available in. .Frank Scott: How long did it take you to design this particular concept?. Red Design Consultants Rodanthi Senduka : 3 months .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Red Design Consultants Rodanthi Senduka : It was an inspiration .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Red Design Consultants Rodanthi Senduka : It is sold on www.fonts.gr. It has also the main font used on a client's packaging (Karamolegos, baked goods) .Frank Scott: What made you design this particular type of work?. Red Design Consultants Rodanthi Senduka : I absolutely love working on my iPad. it's an amazing tool. I sketch and doodle on it quite frequently, and decided to create a typeface. .Frank Scott: Who is the target customer for his design?. Red Design Consultants Rodanthi Senduka : Design studios, but anyone really. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Red Design Consultants Rodanthi Senduka : I believe it is a script that has visual appeal and I think the fact that it has been created on the iPad makes it quite unique. .Frank Scott: How did you come up with the name for this design? What does it mean?. Red Design Consultants Rodanthi Senduka : I named it after my company, Red Design Consultants. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Red Design Consultants Rodanthi Senduka : Yes, Eleni Beveratou implemented the letter-forms into a font. .

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VIA: http://www.design-interviews.com/design.php?ID=25423

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