Packaging:imag!ne Snacks by Pepsico Design & Innovation

Pepsico Design & Innovation Shows The Imag!ne Snacks Packaging

PepsiCo Design & Innovation , the creator of the highlighted project Packaging by PepsiCo Design & Innovation explains, IMAG!NE is all about re-thinking snack foods and re-imagining snack time. IMAG!NE carries a playful and spontaneous aesthetic reminiscent of elementary school crafting and creativity. All the visual elements were built from construction paper and scissors, including a full typeface. The lettering and layouts were all done by hand for the packaging, display cases, website and other brand materials. The branding even extends to the shipping boxes that offer opportunities for kids to let their imaginations run wild and create new worlds out of cardboard..

Packaging:imag!ne Snacks by Pepsico Design & Innovation Images:

VIA: http://competition.adesignaward.com/design.php?ID=81798

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